What I Do

Everything a partner-driven growth program needs.

Four service lines, one point of contact for all of them.

01

Business Development

Sourcing, negotiating, and structuring the partnerships that bring traffic, distribution, and sales — across affiliate, trade, and direct-partnership channels.

How I Do It

  • ▸Market mapping. Identify and shortlist partners, networks, or trade channels that fit your traffic, geography, and vertical — not just the biggest names.
  • ▸Outreach & negotiation. Direct approach, term-sheet negotiation, and deal structuring on commission, exclusivity, and volume terms.
  • ▸Pipeline discipline. Every prospect tracked through a 7-stage pipeline — Lead, Contacted, Negotiating, Onboarding, Active, Converting, Retention — so nothing stalls silently.
  • ▸Contracting & handoff. Final terms documented and handed to Affiliate & Partner Marketing for activation.
02

Affiliate & Partner Marketing

From zero to a fully activated, tracked, and tiered affiliate or partner program — platform setup, commission structuring (CPA / RevShare / Hybrid), partner recruitment, and fraud & compliance monitoring.

How I Do It

  • ▸Platform & tier setup. Tracking platform configured, plus a tiered commission ladder (e.g. Base RevShare → Volume Bonus → Proven flat CPA → Hybrid + retention bonus) that scales with proven performance, not tenure.
  • ▸Day 1 / 3 / 7 activation SOP. Day 1: tracking links, creative assets, and onboarding delivered immediately. Day 3: check-in on first activity, flag tracking or creative issues early. Day 7: first performance review against benchmark.
  • ▸Recruitment with intent. Target partners most likely to convert for your niche, not the biggest follower counts.
  • ▸Fraud & compliance monitoring. EPC, conversion rate, and traffic quality checked continuously to flag fraud or low-intent sources; KYC/AML checks kept current; 24h SLA if performance drops.
03

Performance Marketing

Turning existing traffic and partner activity into more conversions — funnel audits, attribution setup (GA4, AppsFlyer/SKAdNetwork), and reporting systems built around the metrics that actually matter.

How I Do It

  • ▸Funnel audit. Map the full funnel from click to conversion and identify exactly where volume is being lost.
  • ▸Attribution setup. GA4, AppsFlyer, and SKAdNetwork configured so every conversion is traced back to the right source and partner.
  • ▸Metrics that matter. Reporting built around EPC, conversion rate, and cohort benchmarks — not vanity clicks.
  • ▸AI-automated reporting. Recurring reporting and outreach run through AI Automation, cutting manual reporting time by about 60% — that time goes back into negotiation and optimization work.
04

Growth Marketing

Full-funnel growth strategy — channel testing, scaling what's working, and cutting what isn't, with a bias toward measurable outcomes over vanity metrics.

How I Do It

  • ▸Baseline & foundation. Pull existing partner and performance data, segment what's actually working, before testing anything new.
  • ▸Channel testing. Run structured A/B tests across channels and partner types to find what scales.
  • ▸Scale & cut. Double down on what beats benchmark, cut or renegotiate what doesn't — on a set review cadence, not gut feel.
  • ▸Results reporting. Full results report against baseline handed over, with the tracker and SOPs so the program keeps running smoothly without you.