Services
Everything a partner-driven growth program needs.
Six service lines, one point of contact for all of them.
Business Development
Sourcing, negotiating, and structuring the partnerships that bring traffic, distribution, and sales - across affiliate, trade, and direct-partnership channels.
How I Do It
- ▸Market mapping. Identify and shortlist partners, networks, or trade channels that fit your traffic, geography, and vertical - not just the biggest names.
- ▸Outreach & negotiation. Direct approach, term-sheet negotiation, and deal structuring on commission, exclusivity, and volume terms.
- ▸Pipeline discipline. Every prospect tracked through a 7-stage pipeline - Lead, Contacted, Negotiating, Onboarding, Active, Converting, Retention - so nothing stalls silently.
- ▸Contracting & handoff. Final terms documented and handed to Affiliate & Partner Marketing for activation.
Affiliate & Partner Marketing
From zero to a fully activated, tracked, and tiered affiliate or partner program - platform setup, commission structuring (CPA / RevShare / Hybrid), partner recruitment, and fraud & compliance monitoring.
How I Do It
- ▸Platform & tier setup. Tracking platform configured, plus a tiered commission ladder (e.g. Base RevShare → Volume Bonus → Proven flat CPA → Hybrid + retention bonus) that scales with proven performance, not tenure.
- ▸Day 1 / 3 / 7 activation SOP. Day 1: tracking links, creative assets, and onboarding delivered immediately. Day 3: check-in on first activity, flag tracking or creative issues early. Day 7: first performance review against benchmark.
- ▸Recruitment with intent. Target partners most likely to convert for your niche, not the biggest follower counts.
- ▸Fraud & compliance monitoring. EPC, conversion rate, and traffic quality checked continuously to flag fraud or low-intent sources; KYC/AML checks kept current; 24h SLA if performance drops.
Performance Marketing
Turning existing traffic and partner activity into more conversions - funnel audits, attribution setup (GA4, AppsFlyer/SKAdNetwork), and reporting systems built around the metrics that actually matter.
How I Do It
- ▸Funnel audit. Map the full funnel from click to conversion and identify exactly where volume is being lost.
- ▸Attribution setup. GA4, AppsFlyer, and SKAdNetwork configured so every conversion is traced back to the right source and partner.
- ▸Metrics that matter. Reporting built around EPC, conversion rate, and cohort benchmarks - not vanity clicks.
- ▸AI-automated reporting. Recurring reporting and outreach run through AI Automation, cutting manual reporting time by about 60% - that time goes back into negotiation and optimization work.
Growth Marketing
Full-funnel growth strategy - channel testing, scaling what's working, and cutting what isn't, with a bias toward measurable outcomes over vanity metrics.
How I Do It
- ▸Baseline & foundation. Pull existing partner and performance data, segment what's actually working, before testing anything new.
- ▸Channel testing. Run structured A/B tests across channels and partner types to find what scales.
- ▸Scale & cut. Double down on what beats benchmark, cut or renegotiate what doesn't - on a set review cadence, not gut feel.
- ▸Results reporting. Full results report against baseline handed over, with the tracker and SOPs so the program keeps running smoothly without you.
Creator & KOL Programs
Creator-commerce and community-led growth for TikTok Shop sellers and e-commerce brands.
▸ Segmentation. Tier creators by audience fit, conversion history and content format.
▸ Recruitment. Target creators likely to convert for your niche, not the largest follower counts.
▸ Onboarding sequence. Day 1, 3 and 7 activation with assets, tracking and first review.
▸ Commission ladder. Terms that grow with proven performance. See the TikTok Shop playbook.
AI Reporting & CRM Automation
The operating layer that keeps a partner program running without manual busywork.
▸ HubSpot pipeline. Seven-stage partner pipeline from Lead to Retention.
▸ Automated sequences. Onboarding, check-ins and outreach triggered by partner activity.
▸ AI-assisted reporting. Claude, GPT-4 and Gemini workflows that cut recurring task time by about 60%.
▸ Dashboards. Partner-level and program-level reporting you can open any time.
Included in every engagement
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